'What if we made different decisions with the same resources?' We wanted to create images that answer the question: Not inspiring stuff.įor the upcoming 2023 AWS re:Invent conference Sustainability Showcase, we wanted to explore how generative AI could help us envision sustainability transformations as something desirable. That’s a powerful argument to the weakly engaged.įor people who don't confront these topics every day, it's enough to hear these ideas a few times to be left with images of range anxiety, bland tofu, and an electric coil where the gas range used to be.Īt best, to the casual observer, the conversation around climate change might seem like a grey world of actuarial minutiae like carbon offsets and regulation and taxes. The individuals and corporations trying to slow efforts to electrify, to shift to renewables, and to better our relationships to the built environment, transport, and food, are attempting to convince the public that a greener future means giving up comfort, expediency, and pleasure. With climate denial on the wane, former denialists have transitioned to portraying sustainability as sacrifice.